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TBS - Brooklyn Nine-Nine

When TBS acquired Brooklyn Nine-Nine, they knew they would need unconventional content to sell an unconventional sitcom.  Thresher dedicated a team of creatives to churning out digital and social content showcasing the most memorable and memeable moments from Brooklyn’s favorite fake precinct.  in addition to the linear launch campaign, we created hundreds of pieces of original content for a variety of digital and social platforms, all faster than you can yell “Nine-nine!”